Beau Henderson Named NSSA® Advisor of the Year for 2020

The National Social Security Association (NSSA®) in Cincinnati has named Beau Henderson, CEO of RichLife Advisors, LLC in Gainesville, Georgia, as its National Social Security Advisor (NSSA®) Advisor of the Year.

The award was announced by Marc Kiner of Blue Ash, a board member of the National Social Security Association and a partner at Premier Social Security Consulting of Cincinnati. Premier teaches NSSA® Social Security education courses to professional advisors across the country.

“Beau has demonstrated a strong commitment to Social Security education in his community and the surrounding area,” said Kiner. “He and his company have conducted over 200 Social Security information seminars around Gainesville, including Hall, Gwinnett, Forsyth, and Fulton counties. He effectively uses media, podcasts, and social media to help workers and soon-to-be retirees learn how to secure a more comfortable retirement by maximizing their Social Security income.”

The NSSA® program is the nation’s only accredited Social Security education certificate program, accredited by the Institute for Credentialing Excellence (ICE) in Washington, D.C. The NSSA® Advisor certificate is awarded to professional advisors who complete the NSSA® course and pass an assessment.

Henderson is the founder of RichLife Advisors, a financial advisory firm specializing in retirement planning. Over the past 20 years, he and his team have reached an estimated 3,000 clients, helping them improve their relationships with money and plan for a successful retirement. Their approach includes six key components: maximizing income (including Social Security), optimizing assets for long-term growth, paying less in taxes, healthcare planning, protecting what matters most, and helping clients “live out their unique definition of a RichLife in retirement,” according to their website.

“Our philosophy is education first,” said Henderson. “We teach people how to achieve their retirement goals by making the best decisions possible. When people are educated, they become more confident about their money, which reduces regret and fear. With the right strategy, your retirement can be successful.”

Henderson's journey into financial advising began at age 23 while he was a graduate student in psychology. His father passed away from lung cancer at 49, and Henderson helped his mother navigate difficult financial decisions during that time. This experience led him to pursue a career in financial advising to help others and make a positive impact on their lives.

Henderson said the NSSA® Advisor of the Year Award reinforces his company’s commitment to client education. “We’re grateful to be recognized for our commitment to financial education, including Social Security education,” said Henderson.

Henderson is the author of 10 books, including The RichLife: Ten Investments for True Wealth, The RoadMap to a RichLife: Success with Life, Relationships, and Money, Customized Social Security, and 12 Steps to a Successful Retirement. He is also a podcast enthusiast and the studio owner of North Georgia Business Radio X.

“There are more than 500 possible ways to claim Social Security,” said Jim Blair of Ross, a partner at Premier and a Social Security expert. “The best decision on when and how to claim Social Security benefits depends on your unique situation, which we call ‘Situational Social Security.’ More than 90 percent of workers today do not claim optimally and can lose around $100,000 over the course of their retirement."

Premier teaches professional advisors the intricacies of the Social Security system so they can, in turn, help their clients optimize Social Security income.

The U.S. has an estimated 76 million baby boomers, comprising about 20 percent of the nation’s population. Every day, 10,000 boomers reach the full retirement age of 65.

Blair, who has 35 years of experience with the Social Security Administration, is regularly interviewed by national media on Social Security issues.

Since 2013, the National Social Security Association has awarded certificates to more than 2,500 advisors nationwide. During the pandemic, NSSA® Advisor certificate training is offered via webinar, where students participate in a live, one-day program with an NSSA® instructor. Alternatively, they can choose a 19-module, video-based, on-demand course taught by NSSA® instructors. On-demand students can complete workshop lectures and activities at their own pace.

NSSA® certificate holders receive ongoing Social Security support and education resources throughout the year, including answers to their questions and monthly webinars. These webinars help NSSA® certificate holders maintain their Social Security knowledge and stay up to date.

Once pandemic concerns subside, NSSA® training will be available again in live classroom settings and for private groups in cities across the nation.

The content on this blog is for informational purposes only and is not legal, financial, or professional advice. Social Security rules change periodically, so some information may become outdated. For the most accurate advice, consult a certified National Social Security Advisor (NSSA®). Social Security Professionals, LLC, and NSSA® are not responsible for any errors, omissions, or actions taken based on this blog's content. Use of this blog does not create a client relationship, and all information is provided "as is" without guarantees. By using this blog, you agree to hold Social Security Professionals, LLC, and NSSA® harmless from any claims or liabilities arising from its content. For personalized guidance, contact an NSSA® professional.